Beauty is for everybody – so why doesn’t it feel that way? Most brands market to exclusively women or exclusively men, or create children’s products with cheap ingredients and poor quality. Why can’t beauty brands just create high-quality, safe and healthy products without all the unnecessary gendered marketing and harmful chemicals?
Skin care and makeup goes directly onto some of your most sensitive skin – your face. Ingredients are important with products you use every day – especially ones that are applied to your lips and eyes. Fillers, synthetic fragrances, harsh chemicals, and toxic colorants have no place anywhere near your face – but pick up a bottle of face cleanser or lipstick at your local drugstore and you’ll find a label full of concerning ingredients. Websites like EWG attempt to give consumers information about the impact products can have on their health and on their planet, but it really shouldn’t be this hard.
Ardently Botanicals formulations offer something different – products carefully designed by a certified herbalist using only the highest quality ingredients from plants, minerals, clay, and other wholesome components to bring out the best in your skin and nourish it at the same time. Our makeup products are designed for everybody – even kids can safely use these naturally pigmented, non-toxic products and unleash some creativity on their faces.
The chemistry of creating cosmetics is complex, but that doesn’t mean that our labels are confusing and mysterious. Each ingredient used in our products is linked to an ingredient profile on our website, where you can read about it and learn why we use it and how it is made.